Meet Kaitlyn!

Our Chief of Design and Color.

Kaitlyn was luckily born into an artistic family. Her great-grandfather hand painted signs and windows, her grandfather painted gorgeous landscapes with oil, as well as built furniture and designed jewelry, and her mother enjoys drawing with charcoal, also paints with oil, and has the best handwriting you’ve ever seen. It was only fitting that Kaitlyn continued as a fourth-generation artist. After 10 years in the collegiate apparel design world, she created By Kaitlyn True - a little hobby for her children that quickly developed into her dream gig. In her little bit of free time, Kaitlyn enjoys reading books, watching trash tv (whoops!), and finding new items at Trader Joe’s.

Meet Ben!

Our Chief of Kids and Coffee.

Ben met Kaitlyn in high school and immediately knew he was in for a lifetime of crazy ideas. 11 years later, the Trues moved to Birmingham, AL, where Ben opened Ben True State Farm. Through insurance, Ben is able to take care of his customers and employees like they are family. Out of office, he helps Kaitlyn with picking up online orders at Joann’s, dropping off packages at UPS, and getting the kids out and about so Kaitlyn can finish an outfit or two! In his free time, Ben can be found golfing, watching sports, or cooking dinner - PRAISE! One of Kaitlyn’s favorite things about Ben is that he always has a fresh pot of coffee ready every. single. morning.

Meet Mac!

Our VP of Shipping and Receiving.

Mac takes his job very seriously. He is obsessed with gathering new packages off the front porch and bringing them in to be sorted. He loves putting the labels on outgoing packages, stuffing the mailbox with your orders, and making afternoon trips to UPS. Our local mail man and UPS man both know him and look for him daily. In his free time, you can find Mac playing with monster trucks, watching Trolls, or at the zoo.

Meet Lou!

Our Vibe Manager.

Lou ain’t gotta clue what’s going on around here but she’s here for it. She keeps everyone laughing with her contagious personality. Her life story inspired the first steps to creating By Kaitlyn True, so we’ll give her a pass for now on actually contributing to the company. In her free time, Lou can be found everywhere and in every thing. She’s obsessed with Ms. Rachel and would sleep outside if we would let her.